You’re holding · example
Beef roll chew, 1 pack
$3.50Shopping help for real supermarket aisles
Scan it. Buy it, or hop to better.
Point your iPhone at a barcode in the aisle. HOPPD checks the rest of the shelf and says BUY, or shows up to three better picks: cheaper, healthier, or both.
- No account
- No advertising or tracking
- You make the final choice
Illustrative preview Not live product data
HOP · 2 better picks Every price shows how old it is.
iPhoneBuilt for iOS 26
Same shelfHops you can reach
Dated pricesSpecials included
IndependentNot owned by a retailer
What a hop is
Three kinds of hop. Or just BUY.
HOPPD compares the product in your hand with the others of its kind on the same shelf, per 100 g. When nothing beats it, the answer is BUY.
01 Hop
Cheaper and healthier
The best hop: less per 100 g, and clearly healthier.
Shown first whenever the shelf has one.
02 Hop
Healthier
Clearly healthier, for at most about 20% more per 100 g.
HOPPD always shows what the extra costs you.
03 Hop
Cheaper
At least 10% cheaper per 100 g, and about as healthy.
Laundry is compared per wash and hand wash per 100 mL, on price alone.
The simple version
From the shelf to an answer in three steps.
- 1
Scan the barcode
Point the camera at the pack. For loose items without a barcode, like treats sold by weight, search by name.
- 2
Read the answer
BUY, or HOP with up to three better picks. Each shows its price per 100 g, a health score, and why.
- 3
Fill the gaps
When a label’s facts are missing, HOPPD asks for a photo of the pack, reads it within minutes, and scores the product. It never guesses.
Honest by design
No guessed scores. Ever.
HOPPD scores food with the official Health Star Rating, and dog treats with a written rulebook: calories, fat, named meat first, additives. When a label’s facts are missing, it says so and asks for a photo.
Not sure yet
HOPPD needs the pack’s analysis to judge this one. A label photo fills it in.
Every price is dated
HOPPD uses shelf prices, specials included, and shows how old each one is.
No retailer agenda
HOPPD is independent of Coles, Woolworths and every other supermarket.
No account or ad profile
No sign-up and no ads. Your list and your pets stay on your iPhone.
No substitute for the label
Prices and product details change. Always check the shelf and package before buying.
Launch plan
Starting focused. Growing when the facts are ready.
HOPPD starts with these aisles: dog treats, yoghurt, frozen fish, laundry, hand wash, pantry staples (noodles, rice, pasta and Asian sauces), eggs and dairy (milk, grated cheese and fetta) and fresh chicken. More follow, aisle by aisle, as their prices and facts are ready.
Where it works
Coles and Woolworths, in Sydney first
HOPPD starts with Coles and Woolworths in Sydney. More stores follow once HOPPD can read their prices reliably.
The logos are shown only to say where HOPPD's prices come from. HOPPD is independent and is not affiliated with or endorsed by Coles or Woolworths.Free + optional paid
A useful free version is planned.
Scanning and hops should be useful without paying. An optional paid tier may come later.
- Free to useScan, BUY or HOP, and the reasons.
- Paid tier, maybeExtra features, still being worked out.
- No invented priceNo price is set yet. It will be decided before launch.
Now Shoppers in Sydney, on TestFlight
Next More shoppers and stores
Then The App Store, once it has earned it
Straight answers
Good questions. Plain answers.
Can I download HOPPD now?
Not from the App Store yet. Shoppers in Sydney are testing HOPPD on iPhone through Apple's TestFlight, and if someone sent you an invite, joining takes about two minutes. The App Store comes once HOPPD has earned it.
Will HOPPD be free?
Yes. HOPPD is free, and scanning, BUY and HOP, health scores and helping other shoppers stay free. An optional paid tier with extra features may come later.
Which shops and products does HOPPD cover?
It starts at Coles and Woolworths in Sydney, in these aisles: dog treats, yoghurt, frozen fish, laundry, hand wash, pantry staples (noodles, rice, pasta and Asian sauces), eggs and dairy (milk, grated cheese and fetta) and fresh chicken. More aisles and stores follow as their prices and facts are ready.
Why does HOPPD sometimes say “Not sure yet”?
Because it will not guess. If the facts HOPPD needs from a label are missing, it tells you what is missing instead of making up a score.
Why does HOPPD ask for label photos?
Many packs’ facts are not published anywhere online. A photo of the back of the pack lets HOPPD read them, usually within minutes, and the product gets its score. You choose when to send one.
Does HOPPD give medical or nutrition advice?
No. HOPPD is general shopping help. Check the package and the shelf, and talk to a professional when you need personal health or nutrition advice.
Where do the prices come from?
From the prices Coles and Woolworths publish on their websites, each shown with the store and when it was seen. Shoppers can also check a shelf price with a photo of the tag. Both supermarkets have told the ACCC that comparison apps may read their online prices.
Is HOPPD part of Coles or Woolworths?
No. HOPPD is independent and is not affiliated with or endorsed by Coles, Woolworths or any other supermarket. Their names and trademarks belong to their owners.
In testing
Made for the weekly shop.
HOPPD is being tested in real aisles before a public release. Check back here for launch news.